Quiznos is a national quick service restaurant chain with over 4,000 stores in the business of sub sandwiches. Quiznos was not able to meet the requirement of advance print of inserts prior to a direct mail company date. They asked ADS to print, ship and distribute 4,500 pieces per store (6,000,000 total) in a 10-day period.
We were able to meet the timeline required for the distribution of the new offering by Quiznos, which required customers to bring a detachable coupon into the store in order to receive a special offer. The piece was a small door hanger (4¼" x 11") printed 4-color both sides.
The door hangers had an overall response rate above 12%, and stores saw an average 25% lift.