MAPPING TARGETED MARKETING SERVICES

Are you maximizing this powerful point of impact?

US Census Bureau Demographic data

Our sophisticated Geo-Demographic mapping down to the US Census block level offers pinpoint precision to your target audience, so your message achieves maximum impact without the waste.

 

This proprietary system is specifically designed to pinpoint optimal delivery strategies for direct-to-door advertising. The application is based on a customized Geographic Information Based (GIS) platform to bring a broad range of essential market data such as demographics, lifestyle segmentation, consumer behavior, consumer buying power and ethnicity from various sources. This unique unified analytical application ensures the selection of the most effective delivery strategies.

TARGETED MARKETING DOWN TO CENSUS BLOCK LEVEL

Custom profiles combine Census demographics, household purchase behavior and lifestyle segmentation to identify and prioritize distribution to those clusters of homes with the highest propensity for purchase. This maximizes desirable coverage while minimizing waste, driving higher overall program efficiency. In this way, multicultural campaigns can be accurately delivered, with messages designed to resonate with your desired audience.

14 selected block groups

 

Multi-family: 3,955 households

Single family: 12,845 households

Total households: 16,800 households

Population: 39,626

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Average Household Income: $130,199.21

Median Home Value: $219,904.64

Average Household Size: 2.41 persons

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Median Age (Female): 34.82 years

Median Age (Male): 34.43 years

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Percent Population Hispanic: 30.14%

Percent Population Asian/Hawaiian/OPI: 3.31%

Percent Population Black: 2.59%

Percent Population Other: 6.19%

Percent Population White: 87.49%

RADIUS OR HOUSEHOLD COUNT MAPPING MULTI FAMILY OR SINGLE FAMILY HOUSEHOLD COUNTS

Want to cover every household around a certain location.  We can do that. If you want to be even more granular with your marketing efforts we can offer you any combination by selecting: single family households, multi-family (apartment-condos) households, radius around your location or simply a total household count around your location.

MULTIPLE STORE LOCATION ANALYSIS

Multiple locations in a market or nationwide? No Problem with Veritrac®.  With our sophisticated mapping software we will:

 

  • Map out all your Store Locations in a market
  • Calculate the number of Households within a predetermined radius from your Store
  • Cluster Store Locations and place address of each Store on Hanger
  • Never duplicate delivery of hangers to Households where radius intersects

Customized delivery distribution mapping programs

Our reputation is based on the quality and reliability of accurately delivering targeted direct-to-door media nationwide. So whether your campaign consists of 10,000 or 5,000,000 direct-to-door media products, you can be assured of reaching the correct destination.

ADS Media Group employs a full-service, data analytics and predictive response modeling team that uses a proprietary targeting process called Veritrac®. With it we can direct your message to specific audiences at the block-group level—a more targeted method than most alternative delivery providers.

Profiling, Post-Analysis and Predictive Modeling

 

ADS Media Group Direct-To-Door Media campaigns draw audience data

from a variety of sources:

 

  • Demographic Filters
  • Prizm Clusters
  • ConneXions Clusters
  • MRI Audit
  • and more.

 

For clients that already have good quality customer profiles, or those for whom past ADS Media Group programs have yielded useful response data, our data services can develop predictive and descriptive models of expected response. Thus, each subsequent program becomes more accountable and reliable for the planning purposes.

 

Analytical tools set ADS Media Group apart from the competition and redefine direct-to-door media as a precisely targeted marketing alternative. It’s what puts the science in direct-to-door marketing.

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