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The most efficient way to reach the Hispanic market.
La Canasta de Valores Hispanic Co-op Program expands your Hispanic market media advertising channels to get your message directly to the Hispanic consumer's door more efficiently than other marketing channels.

La Buena Vida™ Publication

La Buena Vida™ publication, a 32-page bilingual entertainment & lifestyle magazine, complements La Canasta de Valores ensemble.

A consumer-centric magazine, the publication covers a variety of content of topical interest and relevance to the Hispanic segment. The publication is included in the poly-bag and is free to the consumer.

According to our latest independent survey (VAC - October 2007), 50% of the consumer audience surveyed, recalled receiving the publication inside the bag.

Advertisers can participate in the magazine with advertorial content or on-page advertising. Advertising purchase of Covers (premium position), full page, 1/4, 1/3 and 1/2 page units is available.

La Buena Vida's distribution is a full 1 million - no individual market buys are available. The publication's trim size is 8-3/8" X 10-7/8". The magazine prints 4-color on 60# coated sheets.

All pricing is NET.

Please call any of our Regional Sales Directors or our headquarters, for the publication's rates.
 
   
There's a more direct way to reach hispanics: La Canasta de Valores
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