The most efficient way to reach the Hispanic market.
La Canasta de Valores Hispanic Co-op Program expands your Hispanic market
media advertising channels to get your message
directly to the Hispanic
consumer's door more efficiently than other marketing channels.
Novel Format and Delivery
La Canasta de Valores™ program provides advertisers with a very
cost-efficient media alternative:
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Reach 1 million Hispanic consumers three times per year in ten top
Hispanic designated markets: Los Angeles, San Diego, Dallas/Ft. Worth, Houston,
San Antonio, Brownsville, McAllen, New York, Chicago and Miami. Touch Hispanic
households with income of $30K+, within 70% Hispanic HHs density areas.
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No consumer list or porstage purchasing - ride along with other non-competitive
advertisers - participate with free-standing inserts, product samples, on-page
advertising in La Buena Vida™ publication, or any other advertising materials
such as catalogs.
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Enhancing La Canasta's ensemble is La Buena Vida™ - a bilingual entertainment
and lifestyle magazine with articles of topical interest to the Hispanic audience.
This consumer-centric publication is inserted inside the poly-bag to complete the
La Canasta ensemble.
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A branded, generously-size 12" X 16" poly-bag provides more weight and size flexibility
than the postal service.
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Precise distribution targeting that virtually eliminates circulation waste as
compared to newspapers' free-standing inserts materials.
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GPS & Veritrac- Web based, secure, proprietary applications solutions that allow
clients to track deliveries practically in real time!
