FAQ's

ADS Media Group’s reputation is based on the quality and reliability of accurately delivering targeted direct-to-door media nationwide.

Please explore some of the most frequently asked questions.

WHY SHOULD I CONSIDER USING FRONT DOOR MARKETING?

A customized targeted door hanger program will provided you with a greater ROI than most all other media.  It provides aggressive – In your face media. Delivering your message direct to the front door is a uniquely underutilized media and highly effective.

 

WHAT SERVICES DO YOU PROVIDE TO YOUR CUSTOMERS?

ADS is much more than simply a door hanger delivery company.  We are your marketing partner.  We provide to you targeted demographic delivery mapping, printing (door hangers, polybags, coupons, flyers and more), shipping, delivery down to the US Census Block level and GPS verified delivery.

 

HOW DO MARKETERS TYPICALLY USE FRONT-DOOR MARKETING PROGRAMS?

Front-door marketing can be used to drive traffic, awareness and branding, launch new products & services, promote discounts and coupon programs, market expansion, competitive blunting, etc.

 

DO SPECIFIC TYPES OF BUSINESSES BENEFIT MORE THAN OTHERS USING

DIRECT-TO-DOOR MARKETING?

Any type of business that wants to drive traffic, increase brand awareness, improve same store sales, launch new products, promote special pricing & discount programs, promote grand openings, re openings, can benefit from direct to door marketing.

 

HOW DOES FRONT-DOOR MARKETING COMPARE WITH DIRECT-MAIL

IN TERMS OF RESPONSE RATES?

Response rates for direct mail have declined over the years to less than 1% while front door marketing responses have steadily outperformed direct mail.

 

CAN YOU SEGMENT DELIVERY BASE ON ETHNIC MAKEUP OF CONSUMERS

(I.E. AFRICAN AMERICAN, HISPANIC, ETC.)?

Yes, ADS has the ability to identify and reach many different consumer segments by utilizing the US Census demographic database.

 

WHAT ARE THE SPECS FOR FRONT-DOOR MEDIA?

Door Hangers – Our most popular door hanger measures 5.37 in. x 17 in., we also have a smaller door hanger measuring 4.25 in. x 11 in. We can print on 80 lb. gloss, 4 color printing, and standard die to hang on doors. We also offer:

 

  • Custom die cuts
  • Scratch-Offs
  • Magnet & Card Affixing
  • Consecutive barcodes or numbering –
  • Co-op Polybags – we can produce bags for customers in various sizes to meet any customer’s needs.
  • Product Sampling is a customizable front-door media; please contact us with your sample specs for more information.

 

HOW DO I SEND YOU MY ARTWORK?

We can accept your artwork on our secured FTP site.

 

CAN YOU DELIVER ANYWHERE IN THE U.S.?

Yes, we have a national network of distribution vendors throughout the country.

 

HOW DO YOU VERIFY DISTRIBUTION?

Distribution is the heart of our business so we have to get it right. Our custom live in house tracking system Veritrac® allow us to watch all deliveries on a “real time” basis. All our delivery crews carry our GPS delivery tracking devices.

 

DO YOU DELIVER TO APARTMENT COMPLEXES?

Yes, if the customer targeted distribution is to include multi-family dwellings.

 

DO YOU DELIVER IN RURAL COMMUNITIES?

We deliver to most markets nationwide; however, we do not deliver to certain more rural markets as it is not conducive to walking door to door for delivery.

 

Do you deliver inside gated communities?

Our goal is to reach every resident within the targeted distribution area. That includes gated communities. However, some gated communities may not grant access and therefore cannot be delivered.

 

Can I monitor the delivery while in progress?

Yes, our customers are given special access to our Live Web Based Veritrac® monitoring portal so they can see their delivery in progress.

 

How long does it take to get into market?

No long at all.  Much faster than a Direct Mail Program.  Usually we only need two weeks from the time we receive your final art to delivery start.

 

How much does your program cost?

We can print and delivery a large door hanger for less than the cost of a 1st class stamp! A solo front-door marketing campaign typically can run anywhere from 40% to 60% cheaper than a comparable solo direct mail campaign. Of course, campaigns can vary by market, and quantity of pieces being delivered.

 

Who can I talk with to learn more about your campaigns?

For more information, please contact a member of our team at sales@adsmediagroup.com or call us at (210) 655-6613.

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